Talking to you is like talking to a wall if all you choose to do is pick on vocabulary rather than focus on the message. Good luck to you and getting support on here with that attitude. You dont like Onion? Dont use it. Standard markup is generally 3x cost on all products. If you choose to complain about it then as I said prior, dont buy it.
Look at the Raspberry Pi Touchscreen that sells for $75+ , I can easily get the "parts" for 3 times less the cost sourcing Alibaba vendors. Everything on Adafruit is significantly more expensive than their parts, sometimes up to 20x the cost. The fact you are trying to compare price with a fairly recent kickstarter company to Raspberry Pi that has been around for years and volume is significantly higher is just laughable and a mute argument.