U
For the interested:
I found that MAC can also be obtained on a more lower level:
hexdump -s 4 -n 6 /dev/mtd2 | sed -n '1p' | awk '{print substr($2,3) substr($2,1,2) substr($3,3) substr($3,1,2) substr($4,3) substr($4,1,2)}'
as seen in the ethernet-mode init.d script